About Mitch Arnowitz
Mitch Arnowitz, Managing Director
Tuvel Communications was founded by Mitch Arnowitz, who has extensive experience in both traditional and online marketing, advertising and communications. Mitch was part of the founding team of the Morino Institute Netpreneur Program, and a key architect of its highly respected online communications strategy.
Mitch Arnowitz brings experience, creativity, and proven results to harnessing alternative media. A twenty-year veteran of traditional and interactive marketing, Arnowitz is an expert in creating and leveraging relationships to drive loyalty and effectively market a person, business, or brand.
Prior to founding Tuvel Communications and its website, Tuvel.com, Arnowitz was Business Development Director of the Morino Institute Netpreneur Program where he helped emerging technology companies solve problems, make connections, and grow their businesses. In addition to working with countless companies one-on-one, Arnowitz is well known as creator and moderator of one of the Internet's most popular marketing discussion groups, the AdMarketing email list.
Arnowitz has spent his career helping consumer brands boost acquisition, retention, and loyalty. He was part of a specialized business development team that designed and sold lucrative direct marketing and promotional campaigns. He also directed new and existing relationships that leveraged marketing opportunities with some of the country's largest affinity and loyalty marketers. Representative clients include TV Guide, Norwest Bank, Bell Atlantic, Cox Cable, Gerber Food, AARP, the NFL, Time Warner, and Fidelity Investments.
In addition to directing regional sales offices, Arnowitz has created divisions and opened profitable business channels for a range of companies. He is a specialist in groundbreaking programs and has worked in both established and emerging organizations, for non-profits and for a family owned business.
An opinion leader, Arnowitz and his work are often quoted in newspapers such as The Washington Post and is cited for "best practices" by leaders in the marketing industry. He is also a frequent moderator and speaker at industry conferences, publishing award-winning marketing guides and interviews for respected industry publications.