Articles

Engage 365 Guest Post: 11 Lessons Learned: Social Media & Event Marketing

Crucial Keys to Driving Event Traffic Through the Use of Social Media: February, 2010

ShowSmart: Social Media Myths and Truths

Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
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Myth: Social media is Facebook and Twitter.
Truth: Social media is web forums, e-mail lists, video, photo sharing, wikis, social networking and social bookmarking.
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Myth: Build it and they will come.
Truth: Success in social media requires relationship building and time!
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CEO Update: Groups turn to social media as new marketing strategy
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PR News: PR Professionals Cite Blog Mania, Ethics Miasma as Top Trends For 2005 and Into 2006

PR News: Navigating the Blogsphere: Journey to a PR Adventure
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PR News: Tactics and Strategies for Viral Marketing
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Admap: Blogs and podcasts: let the ad ascent begin
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Convio Connection: Every Child Matters Uses the Internet to Get Out The Vote

iapps eNews: Mobilizing Supporters Online

The Washington Post: Networking After The Fall

ClickZ: Back to Basics

ClickZ: What a Difference a Year Makes

ClickZ: Making It On Main Street

PRWeek: Hi-tech PR question online inflames pros
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Business Journals: Area ad, marketing pros unite to dispel reputation
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IT Recruiter: Cherry-Picking Among The Pink Slip Crowd
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Washington Techway: The hub of the network
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