We participated in a great onsite meeting at FOSE 2013 with top notch leaders in the information technology community. This guest post from CTOVision recaps the insights and discussions on the importance of cybersecurity, cloud technology and social media. The original posting of this blog can be found here.
1105 FOSE Meet-Up: Cybersecurity, Cloud Technology and Social Media
Guest post from CTO Vision
1105 Media Group, organizers of the FOSE and GovSec Conferences & Expos, hosted an FOSE 2013 Blogger & Speaker Meet-up on Wednesday, May 15 at FOSE.
I always look forward to the blogger meetups at events, because they offer a chance to get some visibility on other tracks or key points you’ve missed. It was a varied group. We had folks from all walks of life who work in the cyber realm, and the breadth of experience added to the conversation.
This meet-up included influencers, Ajay Budhraja, Chief Technology Officer, EOIR at the United States Department of Justice, Gadi Ben-Yehuda, Director of Innovation and Social Media for IBM Center for The Business of Government, Andrew Scott, Social Media Coordinator at Carahsoft Technology Corp. Paul DeSoza, CEO of CSFI, Sayngeun Phouamkha, VP of Business Development at CSFI. Lindy Kyzer, Editor at Clearance Jobs, Erik Johnson from DC Gov and Michael Russell .
Right now the federal government is going through an incredible IT transformation. They are moving from IT as a way of getting work done, into IT as a strategic asset for business. The federal government is adopting today’s trends; mobility, agility and open APIs that are opening up federal IT and making it more functional and delivering more to our citizens.
Much of the talk focused on open data and data access. We talked extensively about the increasing amount of noise in the ether. From the deluge of tweets, to the host of open data released by governments it is becoming harder and harder to identify the signal. Paul De Souza of CSFI has created an open-source intelligence operating center for the CSFI that uses Silobreaker to create their own operating picture, and to create their own intelligence products. They also use the TVEyes capability to monitor TV streams from their smart devices, increasing their awareness of what discussions are occurring in the world.
We also discussed how data is driving government, and see OSINT and other capabilities de-silo’ing the data. However, this led into the conversation of how the government can lessen the impact of social media providing valuable OSINT to our adversaries. Ajay brought up the importance of cloud data, policy and accessibility. While some organizations have social media policies, a government-wide policy that clearly states social media policies could be beneficial. Limited access to social media could also benefit the government and limit exposure. While social media can be a great asset to the citizenship of the country, we must be cautious that it does not endanger those citizens.
To access the full program agenda and find out about FOSE 2014, visit www.fose.com.
About CTOVision.com
At CTOvision.com we write about technology, with a focus on technology of relevance to enterprise technologists. The blog was founded by Bob Gourley, CTO of Crucial Point, a high tech consultancy. We also publish technology concepts and evals at our sister site CTOlabs.com.
Our premier publication is our monthly technology review. Every month we send
this to over 12000 technology thought leaders. This monthly summarizes reporting from the CTOvision.com blog as well as tech trends from the IT industry. The monthly also provide links to our technology assessments. Other products include our Daily CTOvision.com summary, the Daily Fedcyber.com summary, and the Weekly Government Big Data Newsletter.
FOSE 2013, the nation’s premier event for government technology professional tool place in DC May 14-16. Here is day 1 of FOSE through a social media lense.
Read more here: http://storify.com/sarahkneip/day-3-fose-recap
We participated in a great meeting with top notch leaders in the information technology community. With all the buzz around sequestration and potential effects on events, we thought this was a timely piece. This guest post from GovEvents recaps the insights and discussions. The original posting of this blog can be found here.
1105 Meet-Up: Sequestration & Government Events, Mobile & Government Workforce
Vienna, VA—1105 Media Group, organizers of the FOSE and GovSec Conferences & Expos, hosted a FOSE 2013 Blogger & Speaker Meet-up Thursday, March 21 at 1105 Media Group offices in Vienna, VA. Invitation-only and held specifically for government technology influencers, the FOSE 2013 Blogger & Speaker Meet-up is the fifth in an ongoing series of high-level meetings, where FOSE speakers and bloggers are given an opportunity to discuss significant topics including sequestration and government events, mobile and the government workforce, cybersecurity and more.
This meet-up included influencers Brand Niemann, Ph.D., Director and Senior Enterprise Architect – Data Scientist at Semantic Community, Ghadi Ben-Yehuda, Director of Innovation and Social Media for IBM Center for The Business of Government., Brad Barker, Director of Professional Services at Master Key Consulting and Young AFCEANs National Capitol Region President , Ajay Budhraja, Chief Technology Officer, EOIR at the United States Department of Justice, and Nick Wakeman, Editor-in-Chief at Washington Technology. The meet-up was also attended by representatives from the Capital Area Food Bank and GovEvents.
After brief introductions, the topic of sequestration and government events was first to arise. Program Manager for GovEvents, Stacie Flynn, provided details on how the government events industry is currently being affected by sequestration. She noted that while sequestration will not help the already ailing events industry due to travel restrictions and continued backlash of conference overspending, only a few conferences have been cancelled since it actually took effect on March 1. Stacie also announced that GovEvents will soon be rolling out a new program aimed at assisting event organizers with delivering content through a virtual conferencing platform (keep an eye out for details!).
This announcement led into a discussion of virtual conferences and webcasts, praising them for their cost-cutting abilities, while also sharing the challenges of online events, such as lack of interaction and captivation of viewers. In brainstorming, the group came up with several ways webcasts and virtual conferences could be enhanced to create an extensive engagement span of viewers:
- Create ways to multi-task within the webcast/virtual forum—many people will gravitate to email or other tasks while participating in a webcast.
- Change the value proposition of what attendees expect to gain from the webcast/virtual forum.
- Speakers–get right to the point! Too much ‘pipe-laying’ causes distraction to come easily to the viewer.
The topic of mobile and the government workforce was headed up by Ghadi Ben-Yehuda from IBM Center for The Business of Government, discussing the upside of mobile’s flexibility—allowing professionals to work virtually from anywhere, at any time. However, it was noted by others in the room that the flexibility mobile allows becomes a management priority when employees telework regularly. Proper training and management of both managers and employees was deemed the ultimate key to a sound teleworking staff.
Be sure to stop by GovEvents booth at FOSE 2013, May 14-16 in DC!
GovEvents is the premier web portal for all Government & Military events worldwide.
Tuvel Communications is a digital communications firm that combines human processes, social media and analytics. We collaborate with companies, government entities, non-profits and associations to identify and build relationships with niche market segments.
We develop and execute social media outreach campaigns, conducting market research and using customized communications while building valuable relationships. We’ve worked with such esteemed organizations as Robert Wood Johnson Foundation, the National Association of Broadcasters, AOL Gov and 1105 Media, Inc.
We have an immediate need for a Washington, DC based part-time Social Media Campaign Associate, who will be responsible for overall project management of a client campaign from start to finish, moving them forward on schedule. Please be aware that this is a telecommuting, independent contracting position.
Responsibilities include:
- Managing and executing campaign strategies and tactics, including research, program execution, relationship-building with gatekeepers, social networking and community building, reporting and analysis.
- Contributing to the company blog, social networks and newsletter.
Requirements:
- 3-5 years’ experience in an online marketing and/or communications/PR role specifically using social media and working on outreach campaigns to build relationships (including development, community building, execution, and reporting).
- 3-5 years’ experience in project and account management roles, managing all aspects of campaigns while working closely with a client team.
- Experience developing and measuring campaign metrics and analytics, as well as developing reports.
- Experience with online market research and able to locate prospects and contact information using a variety of online research techniques. Our outreach campaigns follow best practices and go beyond blogs, so knowledge of and the ability to find people in a variety of online communities – like web forums, user groups, listservs and email lists, and other social networks – is absolutely essential.
- Extensive knowledge of third-party marketing and reporting tools and platforms and how they can be used for different projects. These include WordPress, Hootsuite and Mailchimp.
- Experienced using tools for project management such as Google Drive, Basecamp, Webmail and Dropbox.
- This is a telecommuting role requiring remote access, so you should actively use tools like Skype, text and chat for communication with the Tuvel team and clients.
- Highly organized, self-starting and flexible individual, able to change directions on a dime and put in extra work when needed.
- While this is a telecommuting role, location within the DC/MD/VA area is required.
Interested? Please e-mail your resume to hello<at>tuvel<dot>com with the subject line “Social Media Campaign Associate”
I am excited to kick off the New Year and not simply focus on eating better and time management, but also making a difference in this world. I’ve always been passionate about using technology for social change. In our digital world, helping others has become more accessible and “user-friendly” making it easier for each of us to use the internet for change.
Alleviating hunger is a cause that has been important to me for some time. I am a mother, wife, sister and daughter and to wake up every morning knowing there are millions of people just like me who don’t have the basic necessities such as food is unacceptable. I ran across a search engine called Sleedo (powered by Google) whose slogan is “Feed the poor with every search you make!” The site regularly donates money raised from advertisers and sponsors to the World Food Programme for every search. With each search you make, 10 grains of rice are donated.
Another go-to search engine for good is Benelab (powered by Bing) which was founded by a teenager in Seattle to make philanthropy easy and more accessible. 100% of it’s revenues go to charity.
There are other ways to help in the digital space. If you enjoy online games, check out WeTopia, a game where you play for good. Players earn joy and choose real world projects to fund while having fun with your friends. This is a great way to introduce the concept of giving to your children.
The New Year can’t be complete without a resolution for better health. If you are trying to stay fit like me, check out the Charity Miles app. You can walk, run and bike while earning money for charity. Select which charity you’d like to workout for and press “start.” It tracks your distance and earns money for the organization you select. Bikers earn 10¢ per mile; walkers and runners earn 25¢ per mile. The app is available on iPhone and Android.
If you are always on the go, check out the app Give 2 Charity. It allows users to earn points that equal donation for charities just by carrying your phone. The Give 2 Charity app collects your location data, and in exchange, lets you earn points to redeem for a monetary donation to selected charities including: Make-A-Wish Foundation, American Cancer Society, American Red Cross, Habitat for Humanity, Humane Society, Sierra Club and Action Against Hunger. At the end of the month, 100% of the proceeds are donated to the charities. This is a new app which is available on Google Play and will soon be available for iPhone users.
There are many more online tools out there which incorporate social change, but my wish for you in 2013 is to think about ways to help others in the real world, through the digital world.
We recently presented a Webinar as part of the Young Association Professionals & Association Universe Member Engagement Webinar Series.
A short description of the Webinar follows. We hope you enjoy! Please let us know, in the comments below, if your association or group is using Micro Marketing for recruiting or retention efforts.
An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal.
Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments.
In this webinar, you will learn how the core elements of online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!
Please join Tuvel Communications this Wednesday, December 12, 2012 at 2:00 pm ET for a Member Prospecting Webinar – Fishing in the Right Ponds
Register Here
For More Info
Sponsored by: Young Association Professionals, Aggregage, Association Universe and Infinite Conferencing
We are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. The world has changed and we’ve brought together thought leaders from a wide variety of perspectives to help with this new world. The series runs each week from the end of October through end of January.
Fishing in the Right Ponds 12.12.12
Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments. In this webcast, you will learn how the core elements of influencer programs, online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!
The original posting of this blog can be found here and was written by Elizabeth Engel
Is your magazine frumpy? Is your blog out-of-date? Are your social media efforts mismatched?
Join Elizabeth Engel (Spark Consulting, LLC) and Mitch Arnowitz (Tuvel Communications) at MGI (623 N. Washington Street Alexandria, Virginia) for ASAE’s November Alexandria Brown Bag on Thursday, November 15, 11:30 am – 1:30 pm.
Mitch and Elizabeth and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communications efforts.
This will be an interactive session with a computer and Internet access available for pieces like your website, landing pages, or social media outposts. If you’d like the group to look at a print piece (like a brochure, postcard, magazine, etc.), please bring enough that we can pass them around (say 5-8 copies).
Show off what’s working at your organization, or get the input you need to take your marketing and communications efforts to the next level.
Register now, it’s free! See you there.
This blog post is written by guest blogger Laura Harders
Since I’m a blogger & social media consultant, I really gleaned a lot from the social media geared sessions at the Mid-Atlantic Marketing Summit in Baltimore. Directly following lunch, I had the pleasure on sitting in on the session “Is Facebook Losing Its Cool” with Moderator Rob Pegoraro, and speakers: Mitch Arnowitz, Managing Director of Tuvel Communications; Geoff Livingston, author & marketing strategist; Cary Lawrence, VP of Business Development at Social Code; and Kari Mitchell, Director of Digital Marketing at HZDG.
My takeaways from the session included:
1. Facebook IS losing its cool (almost unanimous amongst the panel of speakers).
2. Facebook is still an important social network and place where the largest audience is.
Some of the “issues” with Facebook that were discussed deal with the privacy perception and continual changes. I know for many bloggers and marketers, the change in reach of your message has been frustrating. Just because you have fans, doesn’t mean they will see your content. You now have to “pay to play”, in other words, you need to pay for Facebook post promotion and advertising in order for your fans to see your content in their news feed.
Some other takeaways for me:
- Facebook usage has declined among young people.
- Facebook has become more “noisy.”
- Younger users are more likely to “like” a brand than older users.
- Older users are more likely to click thru ads than younger users.
- Facebook advertising is now an opportunity to amplify your message.
- Facebook’s Timeline feature allows ongoing conversations with a readable thread, unlike other social platforms.
- Out of all four panel members, only one “friends” their clients on Facebook. The majority of the speakers felt that their personal FB account was reserved for family & close friends, a smaller network.
- Key to Facebook marketing is to gain “shares” as social validation for your brand & message.
Is Facebook losing its cool? Yes it is- for both users & brands. And while it’s still one of the predominant social media platforms, the importance of targeting other niche networks is critical, as well as creating custom approaches & goals on a variety of social media platforms.
Now its your turn! Do you agree with the panel conclusion that Facebook’s loosing its mojo? Please let us know in the comments below.
Laura Harders is a blogger and social media consultant living in the Washington DC metropolitan area. Besides working with small businesses to develop their social media marketing strategy and content, she also runs a popular, local deal blog, Beltway Bargain Mom, and teaches Coupon Classes.
Tuvel Communications is a market research and development company that combines human processes, social media and analytics. We collaborate with government entities, technology companies, non-profits and associations to identify rich untapped market segments and convert them into engaged online communities.
We develop and execute social media outreach campaigns, conducting market research and using customized communications while building valuable relationships. We’ve worked with such esteemed organizations as Robert Wood Johnson Foundation, the National Association of Broadcasters, Carahsoft Technology Corp. and 1105 Media, Inc.
We’re looking for a part-time Social Media Campaign Associate, who will be responsible for overall project management of a client campaign from start to finish, moving them forward on schedule. Please be aware that this is a telecommuting, 1099 independent contracting position.
Responsibilities include:
- Managing and executing campaign strategies and tactics, including research, outreach, relationship-building with community influencers, social networking and contests/promotions.
- Managing campaign analytics, tracking and reporting.
- Assisting with the development of proposals.
- Contributing to the company blog, social networks and newsletter.
Requirements:
- 3-5 years’ experience in an online marketing and/or communications/PR role specifically using social media and working on email/influencer outreach campaigns (including development, implementation and/or management).
- 2-3 years’ experience in a project, campaign and/or account management role, managing all aspects of campaigns/projects.
- Experience developing and measuring campaign analytics, as well as developing reports.
- Experience with online market research and able to locate influencers and contact information using a variety of online research techniques. Our outreach campaigns go beyond just blogs, so knowledge of and the ability to find influencers in a variety of online communities – like web forums, user and professional groups, listservs and email lists, and other social networks – is absolutely essential.
- Extensive knowledge of third-party marketing and reporting tools and platforms and how they can be used for different projects. These include WordPress, Hootsuite and Mailchimp.
- Experience using Google Docs and Basecamp for project management.
- This is a telecommuting role requiring remote access, so you should actively use tools like Skype and gchat for communication with the Tuvel team and clients.
- Highly organized, self-starting and flexible individual, able to change directions on a dime and put in extra work when needed.
- While this is a telecommuting role, location within the Washington, DC Metro area is preferred.
Interested? Please e-mail your resume to hello<at>tuvel<dot>com with the subject line “Social Media Campaign Associate”
