The Gilbert Email Manifesto (GEM)
2005 June 20
More oldies but goodies… Michael Gilberts email manifesto created quite a stir when it was released in 2001. Like with the other list recently published, these points make as much sense today as they did yesterday.
What do you think? Repeat after me: "Email is more important than my web site!"
Michael’s list:
Rule #1: Resources spent on email strategies are more valuable than the same resources spent on web strategies.
Rule #2: A web site built around an email strategy is more valuable than a web site that is built around itself.
Rule #3: Email oriented thinking will yield better strategic thinking overall.
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