CIBA Vision misses the marketing mark
Strategic Name Development has an interesting post about the naming of CIBA Vision’s AirOptix product: Ciba Vision’s New Product Name Comes Out of Thin Air.
This post references our comments and others that are searching in vain for Clear Care product. It’ll be interesting to see what, if any, sales or PR hit CIBA Vision takes from this situation. In the meantime, I’m still searching for Clear Care while trying to find a replacement.
- More on WOMMA Ethics Code
- The Word-of-Mouth Ethics Challenge
- Word-of-Mouth Marketing: Temper Your Enthusiasm?