Archives for August 2008
I had a interesting exchange with Victoria Pickering that made me think about a couple of things. We are marketing a client event, mostly through social media. Attendees will be businesses that want to learn more about Web 2.0.
The marketing twist is that many local businesses may not be using social media. Sure, there’s LinkedIn and other business networking groups but by marketing to the Twitter crowd, are we preaching to the choir? Are we building relationships with techies, potential business employees or maybe both? Sure, it depends on what type of business and people you want to attract but are prospects participating in social networking? In other words, has social media reached a tipping point?
Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with ‘vertical communities’. For an eBook publisher, we have established groups on sites such as book glutton. For the same client, we have set up a group on doc sharing site Scribd.