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LinkedIn’s New Features: 2 BIG Missed Opportunities

2011 October 13

LinkedIn New FeaturesI’ve been very excited to see the new features LinkedIn is rolling out for companies. For a long time, they were missing the social media boat in so many ways in an effort to stay true to it’s business networking and job search roots. In the past year, they’ve made strides at creating a more social hub for members, and now their latest features aim to increase value to marketers and brands. But my question is: why have they been so slow on the uptake?

While I’m not complaining about their latest changes for the better, I think there are still major missed opportunities:

  • Make company pages more dynamic: We have apps for profiles, why not apps for company pages? As LinkedIn continues to build and roll out new features for company pages, they should think about ways to make them more dynamic and spotlight content such as videos, presentations and upcoming events.
  • Pay as much attention to event pages as they are to companies and individual profiles: Not much has been done to change the way event pages work on LinkedIn. Perhaps this has to do with a lack of traffic to those pages – members just don’t use them as much as other areas of the website. However, therein lies an opportunity to make them more interactive and valuable to event organizers, marketers and event attendees alike.  Ways this could be done include embedded videos, Twitter streams, links to event social outposts, and even discussions from a related event group on LinkedIn. Also, why not allow event page admins to send messages to those who have RSVP’d – with the ability to segment by who’s attending and who’s interested, industry, even title.

Perhaps with LinkedIn’s new Certified Developer Program we’ll begin to see changes like these come down the pike. What do you think and what do you want to see on LinkedIn?

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