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Is Facebook Losing its Cool?

2012 October 3
tags: , , , , ,
by eglomb

I remember my senior year of college when this thing called Facebook came around. I waited rather impatiently for the time when they would open up Facebook to my university. Finally, it opened up and I was one of the first people at my school to sign up. As a result, my inbox was flooded daily with dozens of friend requests.

Fast forward a couple of years and we saw high school kids getting into Facebook. Fast forward a few more years and anyone with an email address is signing up for Facebook!

In the beginning, Facebook was an exclusive club with limited membership.  Now, this club has almost a billion members. Facebook has become the destination for extensive marketing campaigns and promotions brought to you by some of the world’s largest companies and brands. And, there’s this privacy issue that doesn’t seem to go away…

The mainstream media tells us that some teens aren’t liking Facebook as much as older users.  And, the comments in this SodaHead poll seem to suggest that Facebook has become a “geriatric social network”. There’s even this website set up for people that aren’t to jazzed that their parents are even on Facebook.

While the number of cool things that you can do on Facebook has increased, do you think Facebook’s losing its “cool” appeal to the masses? Was Facebook ever cool to begin with?

The Mid Atlantic Marketing Summit is coming to Baltimore on October 18th  where we’ll be be discussing Facebook’s coolness factor, content marketing and the next big thing. Hope to see you there!

Now it’s your turn! Take our easy Facebook poll below and then tell us what you think in the comments. To throw in some fun, we’ll be giving away a FREE marketing summit pass to someone randomly selected from the comments below.

Facebook- hot or not?


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from → Community, Events, Research, Social Media, This and that

  • Maggie McGary

    My kids are in high school and they say that Facebook is definitely not cool anymore, and that kids use it way less than they used to. They’re using Twitter, Tumblr and Instagram now more, and Facebook continually less.

  • mitcharno

    Thanks Maggie! I hear the same thing from my 13 year-old! Along with mobile, the trend is definitely in visual (short) marketing & communication. Thanks much for taking the poll!

  • LauraHarders

    Interesting post! I think Facebook has been losing it’s “cool-ness” factor (and annoying brands & bloggers in general w/ changes to reach), but it is a predominant social media platform and where the target audience of many brands is.

  • mitcharno

    Thanks Laura and agree that the brands are on facebook now but also think that some of the newer platforms will get budget over time (ie: tumblr, pinterest, instagram). Then, I guess it’s a function of budget or having enough money to pay for them all :-)