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Context Is Everything: Online Communities

2013 August 22

Beth Kanter & I recently participated in a Venture Philanthropy Partners/Leap of Reason

conversation reminiscent of a Netpreneur AdMarketing discussion from a dozen years ago.

We offered to write a guest blog post reflecting on peer learning online and online

communities. The blog post follows. What did we miss in our list of things that are

really important, those ‘mission critical’ elements of community building that you can’t

live without? Please let us know in the comments below!

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Flickr Photo BirkgetKing

Online Communities: Are Best Practices Still Best Practices?

The discussion thread reminded me of an AdMarketing conversation we had a long time ago. The Netpreneur AdMarketing list, one of the longest running Internet marketing lists and still active, is an adventure of the Morino Institute. Over the last decade, the fundamentals of community and relationship building haven’t really changed. What was important then is even more important now!

I thought it might be fun (and useful) to take a look back at this AdMarketing conversation. At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools. What transpired was a conversation among pioneers of early day Internet community building that produced way interesting insights. Below are several takeaways and pointers from that conversation. Looking back, its amazing how little has changed, how relevant these lessons are today and how important it is to do things the right way. Read the rest of the post here.


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