This survey has been blogged already but following is Potomac Tech Wire’s version. I wonder how many blog readers use email to keep up? Commoncraft recently notified readers that he was doing away with email updates.
It interesting, I seem to get the most understanding of feeds when explained in relation to MS Outlook or other email programs…
Study: 11% of Blog Readers Use RSS Technology to Manage Feeds
New York --About 11% of weblog readers use RSS (Really Simple
Syndication) to sort through the increasing number of blogs available,
according to a new study by Nielsen//NetRatings.
The firm said that
5% of blog readers use feed aggregation software and more than 6%
percent use a feed aggregating web site to monitor RSS feeds from
blogs. "While RSS is an established technology, the growing
popularity of blogs has catapulted RSS into the spotlight as a content
personalization tool," said Jon Gibs, a senior research manager for
Nielsen//NetRatings. The majority of respondents to the survey were
less familiar with RSS feeds.
Among the other respondents, 23%
understood RSS but did not use it, while two-thirds either did not
understand the technology or had heard of it.