http://www.tuvel.com/blog Engaging Your Customers in Unconventional Ways Tue, 15 May 2012 13:49:12 +0000 en hourly 1 http://wordpress.org/?v=3.2 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2012/05/15/video-the-power-of-social-media/ http://www.tuvel.com/blog/2012/05/15/video-the-power-of-social-media/#comments Tue, 15 May 2012 13:49:12 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1393 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } The Case Foundation recently launched this amazing video called “The Power of Social Media: Connecting for Good.” It really resonated with us here at Tuvel – one of our mantras around here is “Social media isn’t just about Facebook, LinkedIn and Twitter – it’s about being social.” That’s exactly what this video illustrates so vividly, [...]]]> http://www.tuvel.com/blog/2012/05/15/video-the-power-of-social-media/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2012/05/01/online-community-building-rules-of-the-road/ http://www.tuvel.com/blog/2012/05/01/online-community-building-rules-of-the-road/#comments Tue, 01 May 2012 12:00:14 +0000 Mitch Arnowitz http://www.tuvel.com/blog/?p=1363 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Online community building skills come in handy whether you’re using social networks, email lists or web forums to build relationships. Traction, or getting people engaged, is becoming the holy grail of social media marketing. We’ve compiled the following Rules of the Road, culled from our experience with clients. We hope that some of these rules [...]]]> http://www.tuvel.com/blog/2012/05/01/online-community-building-rules-of-the-road/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2012/04/11/5-social-media-infographics-you-must-read/ http://www.tuvel.com/blog/2012/04/11/5-social-media-infographics-you-must-read/#comments Wed, 11 Apr 2012 16:32:35 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1356 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Who doesn’t love an infographic? We sure do! And there are lots of them out there – but not all of them provide information you can take away and use. These are 5 social media infographics we think present truly useful information – whether you’re kick-starting social media efforts or looking to improve your current [...]]]> http://www.tuvel.com/blog/2012/04/11/5-social-media-infographics-you-must-read/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2012/02/27/how-to-effectively-use-pinterest-for-events/ http://www.tuvel.com/blog/2012/02/27/how-to-effectively-use-pinterest-for-events/#comments Mon, 27 Feb 2012 19:55:29 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1343 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Hi, I’m Kari, and I’m a Pinterest addict. I was wary about it at first (“Ugh, not another social network!”), but after using it for a few months, I totally see what the attraction is and why it’s driving more traffic than Google+, YouTube and LinkedIn combined. People love pictures, and Pinterest capitalizes on that. [...]]]> http://www.tuvel.com/blog/2012/02/27/how-to-effectively-use-pinterest-for-events/feed/ 2 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/ http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/#comments Thu, 26 Jan 2012 18:37:40 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1330 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the [...]]]> http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/feed/ 1 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/ http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/#comments Fri, 23 Dec 2011 15:00:08 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1313 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } You’ve probably read at least 100 blog posts listing the big marketing and social media trends for 2012 (our 5 social media trends included) – I know I have. It’s that annual tradition that starts around October and continues right into January – lists of tools to use, companies to watch, everything you should be [...]]]> http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/ http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/#comments Wed, 30 Nov 2011 16:16:50 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1309 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Bryan Haines of About Online Business/Hosting recently interviewed me on social media optimization. This is an excerpt from his post. You can read the full interview here.  Bryan: To get started, maybe you can clarify: What is social media optimization? Kari: Social media optimization (SMO) is basically optimizing your website and content to be as socially-shareable as possible. [...]]]> http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/feed/ 3 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/ http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/#comments Tue, 08 Nov 2011 15:41:32 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1305 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Since Google+ first launched in June, the question on the minds of many people (especially those of us in the social media “biz”) was when they would launch a platform for businesses to compete with Facebook pages. Google sure didn’t wait long. Less than 2 weeks after announcing that Google+ Pages would be launched in [...]]]> http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/01/1297/ http://www.tuvel.com/blog/2011/11/01/1297/#comments Tue, 01 Nov 2011 22:11:49 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1297 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } We gave 2 seminars today at the Foundation Center-Washington called Doing More With Less: Social Media Tips and Trends for 2012 - the first time they’ve held 2 sessions on one of their technology seminars in one day. The attendees were very inquisitive and we had some great interactions with them! In fact, a few of [...]]]> http://www.tuvel.com/blog/2011/11/01/1297/feed/ 1 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/ http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/#comments Fri, 21 Oct 2011 13:00:50 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1289 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Tuvel’s managing director, Mitch Arnowitz, and I will be presenting a seminar on November 1st at the Foundation Center DC entitled Doing More With Less: Social Media Tips and Trends for 2012. Naturally, as we head into the last quarter of 2011, thoughts will begin turning to trends and what to expect in social media [...]]]> http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/feed/ 3 http://creativecommons.org/licenses/by-nd/3.0/