Photo credit: jalalspages
July is almost over – and it was a scorcher, wasn’t it? Luckily, we’ve had a few cool things to read about social media, location-based marketing, cause marketing and PR – while staying indoors. Enjoy, and stay cool this weekend!
Happy 4th of July weekend! If you live in the USA (or even if you’re an American living abroad), you’re more than likely gearing up for some serious food, festivities, and of course, fireworks, and we here at Tuvel Communications hope you have a spectacular – and, most importantly, safe – Independence Day!
To help you wind down your week, here are a few selections from our weekly reading list. Enjoy!
Tuvel Communications is the online PR firm for the NAB Show, and in addition to being the “voice” behind the show’s social media outposts (Twitter, Facebook pages, LinkedIn group), we also devised and implemented creative pre-show and on-site social media promotions to engage attendees, drive registrations and generate excitement.
This year Foursquare became a major player in the social media game, and although we did not implement a full-scale location-based program, we did monitor how people were using Foursquare at the show, plus we came up with a last minute on-site contest that utilized the geo-location social network. What we learned was quite interesting and makes all of us here at Tuvel very excited about the possibilities Foursquare presents for the event marketing and conference business(s).