Photo by Andy Henley
An ongoing dilemma for companies and organizations is defining successful online communication and outreach programs. If this is a dilemma you’re currently facing, then perhaps your online communications program is in need of a tune-up.
But, how do you know for sure? Try asking yourself some of the questions that follow:
Photo credit: DavidDMuir
How do you use PR to reach your buyers? Do you issue press releases and pitch to your media list of journalists, hoping to get a write-up or some sort of media exposure? Or do you reach out directly to the people who are actively buying and evangelizing your products or services and influencing hundreds or thousands (hundreds of thousands, even) other buyers via blogs, forums, social networks, news sites, podcasts, and other consumer communities – your rock stars?
Let me ask you another question: which one of these methods just mentioned do you think is more effective?