Case Studies
1105 Government Information Group
Tuvel created and executed a social media campaign for 1105 Government Information
Group’s FOSE 2009 and GovSec, U.S. Law conferences. FOSE and GovSec had verified
increases of 13% and 28%. The event ranked #8 on Twitter trending topics. We engaged more than 1,000 supporters via social networking initiatives.
American Heart Association
Tuvel reached more than 150,000 supporters through coordinated and targeted grassroots efforts that increased the number of grassroots advocates in the AHA network by 25 percent. As a result, phone calls, e-mails and signatures to Congress tripled from 5,038 in 2002 to 14,158 in 2003.
Apptix
Tuvel developed communication products and programs that let Apptix send the same message to its direct and indirect customers. The company database has grown nine-fold over one year. Newsletters are yielding a 30-percent open rate and 10-percent click-through rate.
Bridge2Growth
Tuvel was responsible for delivering 50% of the traffic to the business briefing at less than half the cost of more traditional marketing methods. The event was the client’s best-attended North American briefing to date: over 65% of those who registered on the website attended the event.
British Midlands
Tuvel Communications created the British Midlands eRelationship Program—a turnkey e-mail communications solution that builds long-lasting relationships with contacts. The client's metrics for success focus on jobs creation. To date, the program has produced 100 jobs over the next five years.
CreateAThon 2005
Tuvel created and executed an Internet grassroots campaign for CreateAThon™; Washington, DC's premier non-profit design event. The viral marketing efforts produced a 25-percent response rate. The pass-along rate increased by 300 percent, and application downloads increased from 70 in the previous year to 130 in 2005.
Every Child Matters
Tuvel created a database of 1,000 individuals and organizations to support Every Child Matter's need for Internet-based fundraising, viral marketing and list building to mobilize more than 1 million underserved voters in the 2004 Presidential Election.
Greater Baltimore Tech Council
Tuvel viral marketing increased Greater Baltimore Technology Council's pass along rate by 50% and grew website traffic by 30%. Tuvel email marketing efforts produced a 15% response rate and ensured a sell out event for GBTC.
National Association of Broadcasters
Tuvel executed a social media campaign that drove more attendees to 2009 NAB Show than any other media partner. Return on investment for the campaign was 100 percent. E-mail outreach efforts generated a 15-percent response rate. The social media program built relationships with 5,000 people.
Robert Wood Johnson Foundation
Tuvel Communications created and executed a social media campaign for the Vulnerable Populations Portfolio. A database of 350 social networkers produced 72 links and references to the “Rethinking Mental Health” Competition. The campaign garnished a 20.5% response.
Share Our Strength
Tuvel created a compelling social media strategy for Share Our Strength’s first text donation campaign. The effort doubled Share Our Strength’s list of Twitter followers and increased overall website traffic and online donations while achieving 35% response rate in blogger outreach.
Tech Council of Maryland
Tuvel executed a social media campaign that killed the 2007 Maryland Computer Services Sales Tax. Thanks to social media networking, hundreds of people attended the Tech Council of Maryland rallies, where other groups routinely got 50 or fewer protestors.
TEOCO
Tuvel developed an online communications strategy that positioned TEOCO as the expert in telecom carrier cost management and revenue assurance, increased exposure for the BillTrak Pro product, and built relationships with prospective customers.
Morino Institute Netpreneur Program
Mitch Arnowitz was part of the founding team of the Netpreneur Program and a key architect of its highly respected online communications strategy. His efforts helped build the tech entrepreneurial community in the Greater Washington, DC Region.
Venture Philanthropy Partners
Tuvel contributed to an integrated marketing campaign resulting in over 70 organizations linking to an e-Philanthropy report or featuring the report in a newsletter, blog, citation, or resource listing.