Tuvel Case Studies

Case Studies

Morino Institute Netpreneur Program

Mitch Arnowitz was part of the founding team of the Netpreneur Program and a key architect of its highly respected online communications strategy. His efforts helped build the tech entrepreneurial community in the Greater Washington, DC Region.

Greater Baltimore Tech Council

Tuvel viral marketing increased Greater Baltimore Technology Council's pass along rate by 50% and grew website traffic by 30%. Tuvel email marketing efforts produced a 15% response rate and ensured a sell out event for GBTC.

American Heart Association

Tuvel reached over 150,000 supporters through coordinated and targeted grassroots efforts that increased the number of grassroots advocates in the AHA network by 25 percent. As a result, phone calls, e-mails and signatures to Congress tripled from 5,038 in 2002 to 14,158 in 2003.

Every Child Matters

Tuvel created a database of 1,000 individuals and organizations to support Every Child Matter's need for Internet-based fundraising, viral marketing and list building to mobilize more than 1 million underserved voters in the 2004 Presidential Election.

Venture Philanthropy Partners

Tuvel contributed to an integrated marketing campaign resulting in over 70 organizations linking to an e-Philanthropy report or featuring the report in a newsletter, blog, citation, or resource listing.

CreateAThon 2005

Tuvel created and executed an Internet grassroots campaign for CreateAThon™; Washington, DC's premier non-profit design event. The viral marketing efforts produced a 25-percent response rate. The pass-along rate increased by 300
percent, and application downloads increased from 70 in the previous year to 130 in 2005.

Apptix

Tuvel developed communication products and programs that let Apptix send the same message to its direct and indirect customers. The company database has grown nine-fold over one year. Newsletters are yielding a 30-percent open rate
and 10-percent click-through rate.

British Midlands

Tuvel Communications created the British Midlands eRelationship Program—a turnkey e-mail communications solution that builds long-lasting relationships with contacts. The client's metrics for success focus on jobs creation. To date, the program has produced 100 jobs over the next five years.

TEOCO

Tuvel developed an online communications strategy that positioned
TEOCO as the expert in telecom carrier cost management and revenue
assurance, increased exposure for the BillTrak Pro product, and built
relationships with prospective customers.

Netpreneur Program