Alternative Advertising Program

Tuvel Communications helps create alternative advertising programs that get measurable results!

Research

  • Find vertical and horizontal-advertising vehicles such as weblogs, RSS feeds, and email lists.
  • Locate alternative advertising networks that cater to your demographics.
  • Investigate lead generation services.
  • Create a database filled with local and global advertising opportunities.

Negotiate

  • Negotiate discounts for pay-per-click and impression based programs.
  • Negotiate email sponsorship and web advertising programs.
  • Negotiate ad exchange partnerships, banner exchange programs, text links, and advertorials.

Create

  • Design ad banners (HTML, animated GIF, Flash, other formats).
  • Design plain-text advertisements.

Execute

  • Purchase ad banner campaigns and email advertisements.
  • Manage ongoing campaign.
  • Integrate advertising program into company marketing and communication efforts.
  • Track click-throughs and conversion rates.
  • Create ROI reporting and post campaign brief.

Optional Services

Website

  • Create advertising campaign landing pages.
  • Improve website navigation, information architecture, and design.

Strategy

  • Define messaging and company value proposition.
  • Explore advertising opportunities for your website and email communication vehicles.
  • Determine lead generation or branding strategy.