Search Engine Marketing Program
Tuvel drives qualified prospects to your website as they search for company information.
Establish Micro Site
- Find vertical and horizontal-advertising vehicles such as weblogs, RSS feeds, and email lists.
- Locate alternative advertising networks that cater to your demographics.
- Investigate lead generation services.
- Create a database filled with local and global advertising opportunities.
Conduct Research
- Negotiate discounts for pay-per-click and impression based programs.
- Negotiate email sponsorship and web advertising programs.
- Negotiate ad exchange partnerships, banner exchange programs, text links, and advertorials.
Consulting
- Design ad banners (HTML, animated GIF, Flash, other formats).
- Design plain-text advertisements.
Establish Advertising Program (Pay-Per-Click)
- Purchase ad banner campaigns and email advertisements.
- Manage ongoing campaign.
- Integrate advertising program into company marketing and communication efforts.
- Track click-throughs and conversion rates.
- Create ROI reporting and post campaign brief.
Set-Up Tracking and Reporting System
- Create advertising campaign landing pages.
- Improve website navigation, information architecture, and design.
Revise Program
- Define messaging and company value proposition.
- Explore advertising opportunities for your website and email communication vehicles.
- Determine lead generation or branding strategy.
Optional Services
Design Incentive Program (specific to search engine campaign)
- Provide program ideas.
- Compile sample rules.
- Draft website promotional content.
- Draft search engine advertising.