Weblog Package
A Tuvel weblog package builds relationships with prospects and leverage best customers.
Set-Up
- Compare and choose weblog software.
- Decide on Web hosting package and program (includes installed or hosted solutions).
- Decide on weblog name, register domain name.
Design
- Match current company branding efforts or produce new look and feel.
- Add custom features such as email notification, categories, and blogrolls.
- Optimize weblog for search engines (include meta tags, title tags, and keywords).
Consulting
- Develop marketing strategy that is integrated with overall company communication and branding goals.
- Offer specific suggestions and strategies for inbound linking and traffic programs.
- Determine content and ownership issues.
- Develop a list of content syndication services.
- Analyze potential revenue streams.
Training and Support
- Teach your staff how to post to individual or group weblog.
- Work with staff to develop posting style and 'voice' for weblog.
Tracking and Reporting
- Define metrics for success that track weblog effectiveness and ROI.
- Teach contacts how to produce custom reports.
Optional Services
Market Research
- Find out who is talking about your company (and how closely their opinion is watched by others).
- Provide competitive intelligence mapping.
Marketing Program
- Develop turnkey marketing plan to create partnerships and raise awareness.
- Implement marketing plan that drives targeted traffic to your weblog.
Content Creation
- Work with staff to create unique content or
- Manage content program for individual or group weblog or
- Provide sector specific content to staff.