Update: see Stowe’s updates and summary here
as posted to AdMarketing
Is anyone watching the press release debate between bloggers Chris Heuer and Stowe Boyd? Does anyone care?
Well, you should. The ‘kill or revise the press release’ debate has been going on for some time but seems to be picking up steam. At the moment, there’s an argument raging about last week’s Third Thursday SF event on new media press releases. I think that Chris supports revamping the press release through standards like Microformats. I think that Stowe is saying the press release is wrong and adding new media tools as window dressing won’t help. He is actually questioning “the outmoded thinking about PR and social media.”