Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
We were recently approached by a non-profit who wanted some quick advice on how to target the distribution of their press release to a specific city (known as “geo-targeting”). This is a great question, because there are so many press release distribution services that boast national exposure to major outlets; but what if national distribution isn’t what you want? What if you just want local coverage of your news?
[Read more…] about HOW TO: Geo-Target Your Press Release Distribution
With last week’s pivotal announcement of Facebook’s Open Graph, the “one graph to rule them all” as it’s been referred to rather humorously (and yet, at the same time quite ominously), the Interwebs have been all abuzz with talk of how this will affect the web as we know it. While the ubiquitous term “Web 2.0” refers to the next generation of the web – an increasingly social entity due to social media and networking sites like Twitter, YouTube, and of course Facebook – the question on many minds is how the web will evolve with the introduction of Open Graph and whether it will now become one big social network.
[Read more…] about Marketers: Do You “Like” Facebook’s Open Graph?
This survey has been blogged already but following is Potomac Tech Wire’s version. I wonder how many blog readers use email to keep up? Commoncraft recently notified readers that he was doing away with email updates.
It interesting, I seem to get the most understanding of feeds when explained in relation to MS Outlook or other email programs…
Study: 11% of Blog Readers Use RSS Technology to Manage Feeds
New York --About 11% of weblog readers use RSS (Really Simple
Syndication) to sort through the increasing number of blogs available,
according to a new study by Nielsen//NetRatings.
The firm said that
5% of blog readers use feed aggregation software and more than 6%
percent use a feed aggregating web site to monitor RSS feeds from
blogs. "While RSS is an established technology, the growing
popularity of blogs has catapulted RSS into the spotlight as a content
personalization tool," said Jon Gibs, a senior research manager for
Nielsen//NetRatings. The majority of respondents to the survey were
less familiar with RSS feeds.
Among the other respondents, 23%
understood RSS but did not use it, while two-thirds either did not
understand the technology or had heard of it.
Categories: RSS