Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
This comes from today’s Adrants:
There’s a discussion going on in the Adrants Network on the best viral work done in 2004. Members are noting the beheaded Cat, Honda’s Cog, Burger King’s Subservient Chicken, The Grey Album, iPod’s Dirty Secret, Pontiac’s Oprah car giveaway and many more. You are invited to join the Network and discuss your thoughts on this year’s best viral advertising.
I was heading downtown for a morning meeting this week and took the Washington, DC metro. The turn styles were open and there was a bit of confusion. Seems that ING Direct picked up the tab for the morning commute (the 5:30a-9:30a shift).
As you departed the station, there were people greeters with ING direct marketing pieces waiting for you. I also saw promotions in Baltimore, Md. but not sure about the free train rides there…
Maybe this is Metro’s attempt to make the Washington, DC system more ‘rider friendly’? I wonder what the metrics for success are with a promotion like this? In any event, a nice touch.
Cynthia Typaldos, who runs the webcommunities group, pointed to another article on buzz marketing. Cynthia founded RealCommunities and GolfWeb and has also done a million other impressive things. The article:
What’s the Buzz About Buzz Marketing?
This article made me think about a conversation we had on the AdMarketing list some time ago. Then, I posed the question: [AM] Is too much talk a good thing?
The input we got was inter testing. Here’s the summary from that conversation: