Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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Mitch Arnowitz

Queen of the Sky

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Steve Rubel, of Micro Persuasion, points to the saga of Ellen Simonetti, aka: Queen of Sky (Diary of a Fired Flight Attendant).  In short, Delta Air Lines says that the Queen was fired for ‘inapproiate pictures’ on the web. Ellen claims that she was fired, as an employee blogger.

c/net also has a short piece on this. Ellen says that she started blogging as a form of therapy after she lost her mom… It seems like others are also interested in Ellen’s story.

Want more proof that the world of communications (and how people get the word out) is changing?

UPDATES:  Internet
Daily: Grounded blogger campaigns for rights

Word of Mouth Manifesto

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Dave Balter, founder of BzzAgent, points to his Word of Mouth Manifesto in his BzzAgent Investor/Advisor Update.

There’s a reason the subservient chicken didn’t increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn’t changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing.

UPDATES: the BzzAgent blog also points to this slashdot conversation on Open Source Word-of-Mouth Advertising.