Robyn Sachs, of RMR Advertising, has an article on blogging in the current issue of the Washington Business Journal:
Some professors take payments to express views
Continuing the word of mouth marketing debates most recently started by BzzAgent, a friend over at Fleishman Hillard sent me this article from the Wall Street Journal. This time, we’re talking about transparency and ethics in academia.
As the article points out, the practice of professors being paid to write editorials and express certain views, is a PR tactic that’s been around for a long time…
If a professor takes money from a company and then argues in the media for a position the company favors, is he an independent expert — or a paid shill?
More citizen journalism
Steve Outing has an interesting post on citizen journalism and big media companies. He mentions local start-up backfence that seasoned entrepreneur Susan DeFife is involved with.
While at the Netpreneur Program, I got to know the folks over at restonweb. I think that they had the same hyper local, advertising idea as some of the newer websites. This was years ago so it’ll be interesting to see how much has changed.