Bobquits.com
The Bobquits.com campaign is plastered around Washington, D.C for the month of June. The campaign uses traditional exposure/billboards and the Internet to spread the word. The online portion is geared towards those with broadband access. The stories that readers send in are the best part of the website.
Great viral marketing for a Monday morning!
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I did 2 things as soon as I got this clip. 1. I laughed out loud and 2. forwarded it to a friend. What made me stop and think though was that this came from a teacher. I’ve had several interesting conversations lately with companies eager to tap the K-12 market. I wonder if these folks might be interested in using something like this to get their message out….
Komen Foundation | Message Boards
Today is the Race For The Cure walk/run in Washington, DC. Like last year, the weather isn’t great. Thought I’d scan the organization’s message boards to see what the chatter was, if others were also thinking of staying home or whatever.
The boards seem to be a great support mechanism for helping and healing. I was however surprised that there wasn’t a local tie-in to the boards. Figured that I’d at least find a pointer to a local Yahoo, Google Group or something. This is probably a missed opportunity in terms of leveraging the organization’s passionate supporters. If they organized supporters on a local level, they might see a lift in fundraising efforts.
I did some more looking and found local space on the site. Here, they take advantage of Kintera’s nifty fundraising tools through story sharing. They could probably do more in the relationship building area though. A local tie-in might even get involved with or grow local Meetups.
Oh well, just thoughts on a rainy, Saturday morning.