Business Week carried a short read on companies that use online community building for focus groups and to develop products. Not a new topic by any stretch but still good to read this in the mainstream media.
What’s interesting here are the comments. Just look at the first one below. I guess the rules of engagement are still being written…
Social networking sites for business?
We do a fair amount of searching on behalf of business clients. Some of the tools we use include Findory, Find Articles, and many of the aggregiators like moreover and newsisfree.
It would be good though to find out what other, non-technology business folks think when it comes to specific sector or industry information. The broadcast services are good and we live on blog comments but something’s missing…
I guess I’m talking about a social networking website for business. digg and del.icio.us are good but there’s little interaction.
So, the question is– if social networking sites are getting older, where are the business folk hanging out?
Social Media and the Press Release
This comes from the DC Communicator broadcast (no link to their website- it’s down at the moment).
Social Media and the Press Release
The concept that more and more people are consuming information when and where they want also is of interest to Dan McGinn who heads The McGinn Group. McGinn, a regular contributor to the DC Communicator, has these observations:
Social media sites like MySpace, YouTube, Flickr, Second Life and Facebook are rapidly gaining on more established portals/search engines such as Google and Yahoo! People with common interests come together on these sites to spend time and share their creations, information and experiences. In June, two out of every three people online visited a social networking site.
You can read the rest of the post here.
One of the best reads on the new press release stratedgy is The New Rules of PR :: How to create a press release strategy for reaching buyers directly by David Meerman Scott.