UPDATES:
Strategic Name Development has an interesting post about the naming of CIBA Vision’s AirOptix product: Ciba Vision’s New Product Name Comes Out of Thin Air.
This post references our comments and others that are searching in vain for Clear Care product. It’ll be interesting to see what, if any, sales or PR hit CIBA Vision takes from this situation. In the meantime, I’m still searching for Clear Care while trying to find a replacement.
Questions to ask before launching your blog
We’ve been asked to help out with a communication plan for a clients upcoming blog launch. I thought that I’d post the checklist of questions we submitted to the client. You’ll see that we bucketed this into 3 areas: design & technology, content & community, and marketing & communications.
Additions and corrections to the list are welcome!
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BeyondBlogging interview
BeyondBlogging is continuing the conversation from last week’s Roundtable on their blog. Here is an interview that I did with Chris Heuer during the event.
Here’s a fuzzy photo to go along with…