Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
Here is the webcast from this week’s Washington, DC marketing meeting; Are you one in a million? Or just one of the millions? This event is part of the ExecutiveBiz Event Series- free registration req’d to view the webcast.
I haven’t finished the webcast yet but it must be good because it includes heavyweights such as Mary MacPherson and Kristi Hedges talking about marketing to a packed house in hot, sticky August!
We are setting up an RSS feed for a client’s press releases. This is a first step for the client that is totally new to RSS and syndication in general. This idea actually supports a current search engine b2b promotion.
Anyway, I thought that it might be useful to offer snippets of what we’re finding in the blogesphere as we ready a client presentation. I’ll update this category as we go along and (big surprise) call it RSS.
Advantages 1. Will drive traffic to landing page 2. SEO 3. helps gets his press releases up & running
History NPR news and information is available through RSS feeds, which use a technology called XML to deliver headlines and summaries to your desktop or Web browser. If you click an RSS link but do not have a compatible reader installed, you will see XML code in your browser. To view the headlines, paste the feed address into an RSS news reader or use a browser which supports RSS feeds. Viewing of these feeds is subject to NPR’s RSS terms of use. RSS is TiVO for the Web.
Definition
Increase the visibility of your feeds
Many business sites report substantial increases in traffic when they put RSS feeds on the site. But you have to make your feeds visible. Once you’ve created your file you must register your feeds with the search engines and blog search engines so that your feeds can be found. Submit them to sites that register RSS Feeds (newsisfree, Syndic8.com).
Whats the difference between blog and RSS directories and engines? Do you have to submit to both? You can often get better placement in feed directories and in Yahoo’s RSS Directory than you can from regular search engines, and often, inclusion is instant.
Broaden the audience that sees your content – your RSS feeds will get picked up and published on other websites. Use RSS promotion to drive more traffic to your website – syndication brings you new audiences.
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Solutions (free)
PRESSfeed-hosted solution but, what are they hosting? Do they host press releases and RSS feeds?
On the good practices front, I met up with the head of a Washington, DC PR agency last week where we discussed potential partnerships between our firms. A couple of days later, I received a hand written note. What a great touch– someone taking the time to send a personal response. This also reminded me of a comment by Robbin Zeff during an on line advertising & marketing conversation a few years ago.