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Mitch Arnowitz

Dealing With Sticky Situations in Social Media

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Sticky Situation.jpg
Photo credit: somegeekintn
As social media marketers and online community builders, many of us have had our share of bumps and bruises along the way. But, how do you deal with the really sticky situations that come up when running online communities and executing social media campaigns?
Following are some real world situations that we’ve faced. Along with these sticky situations are resolutions or, how we dealt with them; however, we’re more interested in finding out how you would deal with these situations. So, I ask that you please read these through and leave your comments below about how you have handled similar situations, or if there are different sticky situations you’ve encountered.

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Social Media Myths and Truths

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(reprinted from ShowSmart March, 2010 issue) by: Mitch Arnowitz
Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
A Tweetup is an event for people that use Twitter, enabling them to not only interact online, but also come together to meet in person. Twitter is a micro-blogging tool that enables its users to send and read brief messages—known as tweets—of 140 characters or less. From a marketing perspective, Tweetups can be used for lead generation, featuring demos, creating general awareness and/or driving booth traffic. They’re also a way to maximize the increased usage of Twitter at trade shows and events. For attendees, Tweetups are great opportunities for networking over a common interest.

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