Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
Kevin O’Keefe gives all of us a reality check and points to 102704:Jim Guy’s blog. Jim’s written a blog to confront his cancer. The mainstream media has gotten a hold of the story, you can read more about it here.
Better yet, as Kevin says, let’s spread the word about Jim’s blog and tell folks to drop him an email.
Brian Carroll points to an interesting article on b2b word of mouth marketing. Given the content, I might rename this article Interactivity gets people buzzing.
For a long time, folks have known that user groups, customer relationship management solutions, knowledge base systems- all contribute to word of mouth marketing. b2b interaction, like consumer marketing, is about building relationships and leveraging those customer experiences.
The Cisco Networking Community and Oracle Applications Community were early examples of company-customer/supporter interaction. You can read more about this here, in an oldie but goodie AdMarketing conversation on "How Marketers Use Interactive Tools".
David Holtzman has an interesting article in Business Week on Adding Privacy to the Constitution.
Legislation can’t keep up with the myriad ways
technology allows our personal info to be misused. Only an amendment
can protect Americans…