Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
Dear Meetup Community,
We have some news to share that we don’t think you’re going to like. There’s no point in dancing around it so here it is. Starting May 1st, every Meetup Group will have to pay a monthly fee. Read on for the details.
I am sure that the coming days will produce the reasons why Meetup feels it necessary to charge groups to cover costs but you have to admire the way they delivered this news…
I am doing some research on corporate blogging for a new client and came across the following very good article from Amy Gahran. Amy makes many fine points- some more obvious than others.
I am discovering that it takes a special organization to lower their guard, enforce transparency and understand that the Internet is an interactive (vs broadcast) medium.
Among the tips that Amy offers up:
Don’t overlook the “obvious”
Tell stories
Keep track of internal discussions
Don’t just write about your organization
Be open to suggestions from anyone
Steve Rubel points to a great post by Robin Good. Robin offers ways to determine how much of an influencer a blogger, or anyone else online for that matter, is. Robins list suggests that you check sources such as Technorati and Alexa.
I would add a few ideas to the list:
In addition to Alexa, see who else links to them through Google or another search engine.
Check their advertising potential. If the blog has ads then they may have sizable traffic.
Check out their valuation on BlogShares.