Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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Mitch Arnowitz

Creative Commons Is Rewriting Rules of Copyright

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Link: Creative Commons Is Rewriting Rules of Copyright (free reg req’d)

PALO ALTO, Calif. — When Chuck D and the Fine Arts Militia released their latest single, "No Meaning No," several months ago, they didn’t try to stop people from circulating free copies on the Internet. They encouraged it.

The result has been the creation of a flood of derivative work ranging
from classical twists on the hip-hop piece to video interpretations of
the song. The musicians reveled in the instant fan base. They were so
pleased that they recently decided to publish their next entire album,
due later this spring, the same way, becoming the first major artists
to do so.

 

Low-Literacy Users

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Jakob Nielsen’s current Alertbox column: Low-Literacy Users has implications for users with disabilities and a host of others as well. More:

Long experience shows that improving usability for users with disabilities typically increases usability for non-disabled users as well. Similarly, improving websites for lower-literacy users can also help higher-literacy users. That said, some sites are targeted mainly at higher-literacy users:

    * B2B sites that target business professionals, managers, and decision-makers
    * E-commerce sites that sell expensive or intellectual products
    * The public relations and investor relations areas of corporate sites
    * Content sites that cover scientific or other advanced topics
    * Intranets for knowledge workers

Ten Reasons Why Blogging is Good For Your Career

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Tim Bray, of Sun Microsystems, has an interesting list of Ten Reasons Why Blogging is Good For Your Career. His blog also carries an interesting disclaimer (read it on lexBlog):

I work at Sun Microsystems.
The opinions expressed here are my own,
and neither Sun nor any other party necessarily
agrees with them.

The list: # 9 Reason Why Blogging is Good For Your Career:

If you’re in marketing, you’ll need to understand how its rules are
changing as a result of the current whirlwind, which nobody does, but
bloggers are at least somewhat less baffled.