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Mitch Arnowitz

Blogs Draw a Blank, Mostly

March 8, 2005 by Mitch Arnowitz

Blogs Draw a Blank, Mostly

It’s been the year (or so) of the blog, which is funny because most Americans say they are not familiar with the online sites.

That’s the conclusion of a new CNN-USA Today-Gallup poll, which found that nearly three-quarters of the public — 74 percent — is "not too" or "not at all" familiar with the sites.

this quote is actually part of a larger Washington Post story on the new DemsTV.com: Democrats to Launch An Online Talk Show (thanks to AMERICAblog for the pointer)

Filed Under: Blogging

But, did it increase sales?

March 7, 2005 by Mitch Arnowitz

Dissecting BK’s ‘Subservient Chicken’ Campaign
(as seen on MarketingVOX)

NEW YORK On April 8 of last year, something odd emerged
on the Web: a chicken dressed in garters that could do seemingly any command
viewers requested.

Filed Under: Word of Mouth Marketing

Why doesn’t KMWorld have an RSS feed?

March 7, 2005 by Mitch Arnowitz

Recent meetings with government contractors has led me to KMWorld; a good place to find out about trends and technologies in the knowledge management space.

I’m thrown for a loop though. One place that I surely thought to have an RSS feed would be a publication on knowledge management and collaboration! Problem is that they don’t have a feed, making it more difficult for me to get to their content.

I could always order the print publication but may risk tossing it in with the other magazines that "I don’t have time for". This is a good magazine– I’ll have to try and remember to visit the website each month.

Filed Under: Technology

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