Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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Mitch Arnowitz

XBRL

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I was at a business lunch today and there was a fellow there from Business Wire. He told me that XBRL/eXtensible Business Reporting Language is very hot when it comes to distributing news. More:

XBRL
is a language for the electronic communication of business and
financial data which is set to revolutionise business reporting around
the world. It provides major benefits in the preparation, analysis and
communication of business information. It offers cost savings, greater
efficiency and improved accuracy and reliability to all those involved
in supplying or using financial data.

XBRL stands for eXtensible Business Reporting Language.
It is one of a family of "XML" languages which is becoming a standard
means of communicating information between businesses and on the
internet.

Blogs Keep Internet Customers Coming Back

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BL Ochman points out an interesting WSJ article on… blogging. The writing’s been on the wall for some time now. The smart marketers know that the business of marketing and  communications has changed.  Value is in, in-your-face marketing is out.

Blogs Keep Internet Customers Coming Back

It’s a new way of communicating, rather than marketing," says Charlene Lee, an
analyst at Forrester Research. Like other forms of publishing, blogs attract the
largest audiences when they avoid overt commercialism and deliver compelling and
credible content, Ms. Lee says.