Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
Those in the Washington, DC area have a new newspaper. The Examiner just began publishing.
Examining the D.C. Examiner’s Web Strategy
So, what about its Web strategy? After all, media companies that don’t integrate the print product with a cross-platform strategy are doomed to failure. Well, at this point, I’d say that the Examiner has a much better idea as to what it wants to do in print than it does online.
You can’t argue with Brian Carroll’s B2B Lead Generation Blog results when he talks about a 255% increase in webinar registrations. He also has a nice graphic that shows where webinars fit into lead generation.
Steve Rubel in quick on the draw when he points to Scobel who points to Bob Parsons, CEO of registrar Go Daddy. Parsons, in his blog, explains what happened to Go Daddy’s second Super Bowl ad spot. Seems that Fox pulled the ad but, you can see it here.
The comments here are interesting. For example:
Well, you’re definitely getting a ton of media coverage and increased
awareness of GoDaddy (I just searched google news – tons of recent
hits). It was effective at getting attention, but I’m starting to
wonder if many people will remember what GoDaddy.com does.
