Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
This note comes from Gary Arlen. Talk about viral marketing, I’ve already forwarded this to a ton of marketers that I know. I’ll be curious to see what this does to the fundraising coffers.
Anyway, check this out!
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Gary says:
Here’s a timely and appropriate message for electronic marketers .. with a link at the end to the "real" provider. Fascinating use of a Web campaign with humor and a point. It came from Canada, as you’ll hear in a few phrases.
It’s not an apples to apples comparison but while people have been debating HTML vs text for years, craigslist has built a business out of the lowest common denominator– really plain text with no graphics. (originally seen on Susan Mernit’s blog)
Craigslist and cottage industries
This comes from Potomac Tech Wire. Is this a surprising report? That surfers can’t tell the difference (on a search engine) between search results and ads?
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Jan 25 Report: Surfers Can’t Differentiate Search Results from Sponsored Ads
Washington, DC — Only 18% of adult U.S. Internet users can tell the
difference between actual search results and paid ads on search
engines,
according to a survey conducted by the DC-based Pew Internet and
American Life Project. Such paid, or "sponsored," search results, which
appear on Google, Yahoo, MSN and other engines, are typically placed
above or to the right of actual results, often in a different-colored
box.
Forty-five percent of those surveyed said they would stop using search
engines if they thought they weren’t being clear about offering some
results for pay. Overall, the survey found that 38 million Americans
use a
search engine each day, more than half of the U.S. Internet population.
The average user spends a total of 43 minutes a month conducting some
34 searches.