Mitch Arnowitz

How to Write Killer Blog Posts and More Compelling Comments

January 20, 2005 by Mitch Arnowitz

B.L. Ochman, former moderator of i-pr, has a short read on blog writing (TechnoFlak)

B.L. Ochman’s weblog – How to Write Killer Blog Posts and More Compelling Comments.

o Write less
Omit all unnecessary words. The best advice I ever got about writing was from my first boss, the late "press agent" Leo Miller, who taught me a game to play with sentences. He’d keep taking out words until removing one more word destroyed the meaning of the sentence. For example: He’d take out words until removing another destroyed the sentence meaning.

“the year in which we witnessed the beginning of a tipping point in advertising.”

January 19, 2005 by Mitch Arnowitz

Yahoo Profit Rises Dramatically (free sub. req’ed)

Yahoo Inc. yesterday reported hefty gains in revenue
and profit for the fourth quarter and all of 2004, a period that Terry
S. Semel, the company’s chief executive, referred to as "the year in
which we witnessed the beginning of a tipping point in advertising."

The surge in Yahoo profit, officials said, was
largely attributable to dramatic increases in ad dollars spent by
businesses selling products and promoting their images on the Internet,
a sign of the increasingly mainstream nature of Internet advertising,
both in the United States and abroad.

Mickey Rooney’s rear end and why you should care about it.

January 18, 2005 by Mitch Arnowitz

Bob Larsons, of registration provider Go Daddy, has an interesting post on Mickey Rooney’s rear end and how this banned Super Bowl commercial relates to the First Amendment and the Federal Communications Commission (FCC).