Mitch Arnowitz

Two’s company, three’s a `community’

January 9, 2005 by Mitch Arnowitz

MercuryNews.com | 01/09/2005 | Two’s company, three’s a `community’

Although “community” has been a hackneyed term for decades — terms such as the “black community,” the “gay community,” the “international disaster-relief community” and the “investor community” have long been over-applied to diverse and often fractured realms — the Internet has provided a spaceless “place” for communities to convene. Indeed, there you will find not only the ferret lover community but also the “Zitlover” community. (Don’t believe? Google.)

The Word-of-Mouth Ethics Challenge

January 7, 2005 by Mitch Arnowitz

More on word of mouth marketing and pending Word of Mouth Marketing Association (WOMMA) ethics council guidelines. It’ll be interesting to see how this plays out with the Viral and Buzz Marketing Association’s Manifesto.

The Word-of-Mouth Ethics Challenge

Ironically,
the growing popularity of the new marketing techniques is one of the
dangers. Proving the old adage that no publicity is bad publicity,
BzzAgent reports receiving 250 inbound leads from potential clients and
sign-ups from about 5,000 new BzzAgents in the week after the Times
piece
ran.

RSSTop55 – Best Blog Directory And RSS Submission Sites – Robin Good’ Sharewood Tidings

January 5, 2005 by Mitch Arnowitz

In addition to exposure through SEO and SEM, marketers should also be submitting to blog and RSS directories. (originally seen on Duct Tape Marketing).

RSSTop55 – Best Blog Directory And RSS Submission Sites – Robin Good’ Sharewood Tidings.

Where To Submit My RSS Feeds And Weblog URLs To Get More Exposure, Visibility And Reach

As more and more people get involved with the Internet and as more Web sites, blogs, news services and other online resources continue to grow in number and variety it becomes increasingly important to maintain high visibility and exposure for the content being generated by closely following the major distribution media.