BL Ochman points out an interesting WSJ article on… blogging. The writing’s been on the wall for some time now. The smart marketers know that the business of marketing and communications has changed. Value is in, in-your-face marketing is out.
Blogs Keep Internet Customers Coming Back
It’s a new way of communicating, rather than marketing," says Charlene Lee, an
analyst at Forrester Research. Like other forms of publishing, blogs attract the
largest audiences when they avoid overt commercialism and deliver compelling and
credible content, Ms. Lee says.