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But, did it increase sales?

March 7, 2005 by Mitch Arnowitz

Dissecting BK’s ‘Subservient Chicken’ Campaign
(as seen on MarketingVOX)

NEW YORK On April 8 of last year, something odd emerged
on the Web: a chicken dressed in garters that could do seemingly any command
viewers requested.

Filed Under: Word of Mouth Marketing

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