Many have written about Google Earth— the new geographic search tool. I first heard about this on Eszter’s List. Great tool, great advertising opportunities, get it here.
Advertising
Interactive Advertising Bureau (IAB) says that Internet advertising totaled $2.7 billion in quarter four, 2004
From Potomac Tech Wire:
Report: Web Advertising Sales Total Record $2.7 Billion in Quarter
New York -- The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising totaled nearly
$2.7 billion in the fourth quarter of 2004, the highest quarterly revenue ever reported by the IAB. Estimates for the full-year 2004 totaled just
under $9.6 billion -- a 32% increase over 2003. Sales in the fourth quarter increased 24% over the same period in 2003 and were about 17% higher
than the third quarter of 2004.
Ads Embedded in Online News
adjab and paidContent have been talking about the
New York Post using linked ads (words) within text. Once again, its back to the future with contextual advertising. I agree with most comments that this is a silly way to try and make money.