Blogger Outreach & Relations

Building the Bridge Between Outreach and Social Media Communities (Infographic)

January 11, 2011 by Kari Rippetoe

2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

This bridge infographic demonstrates how outreach and social media marketing/community-building go hand in hand – creating brand evangelists in the process. We believe that the two elements, while effective on their own, are much more effective and successful when working together at the same time to build community and buzz around a brand, product, event or cause.

[scribd id=46662904 key=key-cxsvhycky5vj2c2x3um mode=list]

Is your online communications program in need of a tune-up?

July 9, 2010 by Mitch Arnowitz

Photo by Andy Henley

An ongoing dilemma for companies and organizations is defining successful online communication and outreach programs. If this is a dilemma you’re currently facing, then perhaps your online communications program is in need of a tune-up.
But, how do you know for sure? Try asking yourself some of the questions that follow:

9 Steps to Finding Your Rock Stars for a Community Outreach Program

June 8, 2010 by Kari Rippetoe

In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it’s engaging and building relationships with your influential customers (your “rock stars”) in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I’m going to talk about how to find your rock stars through community outreach.
Community outreach is more of an art than a science – it is, after all, about relationship-building. There are certainly different methodologies depending on the audience and marketing channel (blogs, forums, groups, social networks, etc.); however, there is a set of best practices that form the foundation of any community outreach program.
Today, I’d like to share with you Tuvel’s outreach methodology in the hopes it gives you a better understanding of these best practices.