Blogging

The Washington Post says that company blogs have a long way to go. The Post also says that most CEO’s ‘don’t get it’ and try to use the blog as a repositioned press release. It sounds like corporate PR depts. also have a long way to go on the education curve…

The issue is still control with Corporate America, sometimes with good reason, unwilling to give it up.

More PR Than No-Holds-Barred On Bosses’ Corporate Blogs (free reg req’d)    

Web logs — or blogs — started as a way to talk
about new technologies, vent about life and interact in a
no-holds-barred forum. Since blogs became the next big thing, an
increasing number of companies have come to see them as the next great
public relations vehicle — a way for executives to demonstrate their
casual, interactive side.    

But, of course, the executives do nothing of the
sort. Their attempts at hip, guerrilla-style blogging are often pained
— and painful.

 

Tim Bray, of Sun Microsystems, has an interesting list of Ten Reasons Why Blogging is Good For Your Career. His blog also carries an interesting disclaimer (read it on lexBlog):

I work at Sun Microsystems.
The opinions expressed here are my own,
and neither Sun nor any other party necessarily
agrees with them.

The list: # 9 Reason Why Blogging is Good For Your Career:

If you’re in marketing, you’ll need to understand how its rules are
changing as a result of the current whirlwind, which nobody does, but
bloggers are at least somewhat less baffled.

Steve Rubel beat me to the punch by pointing out Leslie Walker’s Washington Post column on podcasting and bloggers. Interesting article, more interesting podcasts found here and here.