Blogging

Blogs Draw a Blank, Mostly

It’s been the year (or so) of the blog, which is funny because most Americans say they are not familiar with the online sites.

That’s the conclusion of a new CNN-USA Today-Gallup poll, which found that nearly three-quarters of the public — 74 percent — is "not too" or "not at all" familiar with the sites.

this quote is actually part of a larger Washington Post story on the new DemsTV.com: Democrats to Launch An Online Talk Show (thanks to AMERICAblog for the pointer)

BL Ochman points out an interesting WSJ article on… blogging. The writing’s been on the wall for some time now. The smart marketers know that the business of marketing and  communications has changed.  Value is in, in-your-face marketing is out.

Blogs Keep Internet Customers Coming Back

It’s a new way of communicating, rather than marketing," says Charlene Lee, an
analyst at Forrester Research. Like other forms of publishing, blogs attract the
largest audiences when they avoid overt commercialism and deliver compelling and
credible content, Ms. Lee says.

Jackie Huba and Ben McConnell, of Creating Customer Evangelists, are up for the 2005 Business Blogging Awards Best Group Blog. Ben says: Deadline for voting is noon PST tomorrow (Feb 16). As they say here in Chicago, vote early and vote often.