Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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Community Building & Management

Building the Bridge Between Outreach and Social Media Communities (Infographic)

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2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

This bridge infographic demonstrates how outreach and social media marketing/community-building go hand in hand – creating brand evangelists in the process. We believe that the two elements, while effective on their own, are much more effective and successful when working together at the same time to build community and buzz around a brand, product, event or cause.

[scribd id=46662904 key=key-cxsvhycky5vj2c2x3um mode=list]

5 Reasons Your Social Media Marketing Efforts Will Fail

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When it comes to community-building through social media outposts, I’ve seen some awesome examples of how it should be done. I’ve also seen some awesomely dismal campaigns that made me wonder why they were ever conceived. They could learn a lot from Yoda.

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Utilizing New Twitter and Facebook Features for Events: Join the #Engage365 Chat on Friday, 10/15!

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I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?

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