It’s been a few months since our last edition of “What We’re Reading”, and we thought it was high time to bring it back – especially with all the fantastic posts we’ve been reading and resources we’ve found about social media, blogger outreach and online marketing. Here are a sampling of what we’ve discovered, all wrapped up in a handy post for your Friday reading enjoyment:
Influence
9 Steps to Finding Your Rock Stars for a Community Outreach Program
In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it’s engaging and building relationships with your influential customers (your “rock stars”) in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I’m going to talk about how to find your rock stars through community outreach.
Community outreach is more of an art than a science – it is, after all, about relationship-building. There are certainly different methodologies depending on the audience and marketing channel (blogs, forums, groups, social networks, etc.); however, there is a set of best practices that form the foundation of any community outreach program.
Today, I’d like to share with you Tuvel’s outreach methodology in the hopes it gives you a better understanding of these best practices.
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Finding Your Rock Stars: Why a Community Outreach Program is Important
Photo credit: DavidDMuir
How do you use PR to reach your buyers? Do you issue press releases and pitch to your media list of journalists, hoping to get a write-up or some sort of media exposure? Or do you reach out directly to the people who are actively buying and evangelizing your products or services and influencing hundreds or thousands (hundreds of thousands, even) other buyers via blogs, forums, social networks, news sites, podcasts, and other consumer communities – your rock stars?
Let me ask you another question: which one of these methods just mentioned do you think is more effective?
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