The following discussion was recently posted to the AdMarketing list. You can follow the thread here.
There, of course, has been much written about social media metrics. The topic has come up lately with a couple of our clients. Following are the metrics or measurements that we use. I know what the experts say but am more interested in your opinions.
How do you define social media success? What measurements do you use? Can you add to or revise this list?
Marketing
Twitter: past, present or future?
The following post comes from the AdMarketing list. You can follow the conversation here.
The list has been quiet for wayyyy to long. I trust this note finds everyone doing well and getting ready to enjoy the summer!
Interesting topic lately is (of course) twitter. Many are saying that celebs have tarnished the landscape.
Others are saying that its demise will be caused by newer collaborative tools coming onto the market, like Google wave. Still others point to #iranelections as an example of twitter’s prominence.
So, what say you? Is twitter the future, part of the past or a present day tactic used in your day-day activity?
More:
Why Twitter will soon become obsolete
How Twitter Will Change the Way We Live
newspapers and citizen journalism
WashPost had a great article on changes that newspapers, and others, are going through. The article details the well documented saga of consumer journalism and shrinking circulation.
The best part of the article though is the last lines:
On the other hand, none of the sources Myron dealt with in two assignments on consecutive days seemed to grasp that what he was reporting and writing about them would go to the News-Press Web site.
“They ask me, ‘When’s what you wrote about me going to be in the paper?’ ” Myron said. “I have no good answer.”