Marketing

EWG and HybridCars.com have teamed up to bash the McDonalds Hummer relationship. The Ronald McHummer website lets you create and download your own sign, tell a friend and take action.
(saw it at BL Ochman’s whatsnextblog.com)

Here is yet another article about the ease & power of the Internet
when it comes to spreading the word about bad customer service. Things have changed quite a bit (thanks to Web 2.0 services like youtube) with consumers understanding how to get the word out beyound putting up a Web site like AOL Watch.

Jakob Nielsen’s Alertbox for June 12 is now online: Email Newsletters: Surviving Inbox Congestion
Observations:
Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.
1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it’s interesting that Nielsen’s research shows that a broadcast is still the best way to grow the relationship.
2. Using the term ‘news feeds’ makes more sense that ‘RSS’- very true. I still can’t find contacts that know what an RSS feed is but they do understand ‘news feed’. The challenge though is explaining, in English, how feeds work. Nielsen’s idea of using My Yahoo! as an example for feeds is a great idea.
3. Feeds are not a relationship builder but newsletters are- I never thought that we’d consider newsletters to be warm and fuzzy…