Marketing

I have always been a fan of free chapters as a way to sell more books. After all, some really well known marketers have been doing this for years.

We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we’re unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.

I should probably post this question to Brian Carroll’s blog…

On the good practices front, I met up with the head of a Washington, DC PR agency last week where we discussed potential partnerships between our firms. A couple of days later, I received a hand written note. What a great touch– someone taking the time to send a personal response. This also reminded me of a comment by Robbin Zeff during an on line advertising & marketing conversation a few years ago.

The AdMarketing list has an interesting conversation going on. Internet marketer Marcia Yudkin has announced a contest to come up with a name for a web design/search engine optimization company. The winning name (and namer) gets $100.00.

Some AdMarketers think that the contest stinks while others are OK with it. Seems some are insulted to be paid $100.00 for the effort while others are glad to have the opportunity. $100.00 for a name seems like a pretty good deal. Question is, who’s it a good deal for? More.