Marketing

I’m doing some research for a client and came across the following Top 10 List of Internet Marketing Do’s and Dont’s.

Internet marketing has certainly may have changed over the past several years but this list is still relevant. It’s also interesting to read a communications list developed before the world of blogging took off.

The list:

DO

   1. Use a sig file.

   2. Ensure that your email address is included on stationery, your business card, brochures and advertisements. Include your web site URL, if you have one.

   3. If you have a web site, keep it simple and straight-forward.

   4. Find a way to stimulate dialogue with visitors to your web site.

   5. Consider news groups and mailing lists important resources for gathering marketing-related information.

DON’T

   1. Announce your web site until it is completed and fully functional.

   2. Broadcast your message indiscriminately, unless you enjoy being flamed.

   3. Lose sight of the fact that it is the user, not the advertiser, who foots the bill for Internet advertising.

   4. Make your email messages or news group posts any longer than they need to be.

   5. Underestimate the speed at which bad news can travel throughout the Internet, or the negative impact this phenomenon may have on your company.

I had the pleasure of meeting Nan Dawkins earlier this week. Nan is a principle over at Redboots Consulting and truly an expert in the areas of search engine marketing and optimization.

I learned a few interesting things for sure. Like how press releases are being used to improve (news) search engine rankings. More here. It also amazes me that most brands STILL do not check search engine rankings. This means that many companies are not aware of what customers and detractors are saying about them.

It’s sometimes difficult to have perspective but my sense, after meeting with Nan, is that we’re still early in the game of online communications.

Dear Meetup Community,

We have some news to share that we don’t think you’re going to like. There’s no point in dancing around it so here it is. Starting May 1st, every Meetup Group will have to pay a monthly fee. Read on for the details.

I am sure that the coming days will produce the reasons why Meetup feels it necessary to charge groups to cover costs but you have to admire the way they delivered this news…