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Marketing

Email is dead (again)

February 16, 2005 by Mitch Arnowitz

UPDATE:

Actually, email is still dead. 😉 Since I was the first person to stick my neck out there and SAY that, everything old is new again.

Chris brings up a great point with his comment to this post. Everything old IS new again. People use
the term ‘newsreader’ when they talk about RSS feeds. Last time we
heard about newsreaders, Deja News still archived newsgroups.

If I close my eyes and listen to talk of RSS ad opportunities, I think it’s 1995 (?) and I’m listening to Phil Tanny of OakNetPub.com or Ros Resnick talking…  When I hear the talk of ‘citizen journalism’, I think back to the earlier days of community building.

Let’s just hope that CEOs don’t start talking about ‘monetizing members’ to soon…

===========
Chris Pirillo likes RSS. Who doesn’t? More: Bye Bye Email? (compliments of adrants)

RSS is ‘push’ without the ‘proprietary,’ Pirillo pointed out. "Right now, it complements email, (but) tomorrow, it will replace news delivery.

Spam, which is the 800-pound gorilla responsible for most enterprise email blacklists and whitelists, is impossible via RSS. "Because the user controls his or her subscription, RSS subscriptions imply confirmation that he or she wants to receive your message," Pirillo added.

I guess this means that we’re OK until companies and others start to push out unwanted info. through RSS readers.

Filed Under: Marketing

Why Craigslist works (Poynteronline)…

February 10, 2005 by Mitch Arnowitz

Steve Outing, who has recently posted on citizen journalism, has a nice entry on Craigslist’s classified ad model: Poynter Online – E-Media Tidbits

Filed Under: Marketing

Shady Web of Affiliate Marketing

February 10, 2005 by Mitch Arnowitz

Wired News: Shady Web of Affiliate Marketing (from reachcustomersonline)

The biggest annoyance on the internet is not the guy trying to sell you a knockoff watch or prescription painkillers, it’s the marketing scheme that rewards spammers who drive customers to his site.

Filed Under: Marketing

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